Google Search's AI Upgrade: Stable Traffic, New Opportunities for Websites

Since integrating AI features, Google Search has seen relatively stable overall traffic, with a slight increase in high-quality clicks. While some sites may experience decreased traffic, this is largely due to shifting user preferences toward websites offering diverse content like forums, videos, and podcasts, as well as in-depth analysis and unique perspectives. Google's AI-powered Search aims to highlight, not replace, web content. It directs users to relevant sites using links and citations, respecting open web protocols. Google believes AI will create many opportunities, helping businesses and creators reach broader audiences.