Starbucks Korea Cracks Down on 'Cagongjok'

Starbucks Korea has updated its policy to prohibit large work equipment like desktop computers and printers, addressing the issue of customers using its cafes as extended office spaces. This follows the increasing prevalence of 'cagongjok,' individuals who work long hours in cafes, often consuming minimal coffee. High office rental costs in Seoul and a post-pandemic shift to remote work have driven many to seek affordable alternatives, creating tension between cafes and customers. While Starbucks aims to be a welcoming 'third place,' this policy change reflects a shift in approach to manage space and customer experience.