The Shameless Strategy: Winning in the Age of Information

This article explores a strategy called "shamelessness," which involves using seemingly foolish or outrageous behavior to deceive opponents and ultimately achieve success. Using examples like the game Avalon and real-world figures such as Paris Hilton and Donald Trump, the author illustrates the core of this strategy: ignoring traditional rules and social norms, leveraging negative public perception to attract attention, and thus building new communities and influence. This strategy is particularly effective in the information age, as open online environments render traditional punishment mechanisms ineffective, instead serving as a signal to attract followers. The author cautions readers that, when faced with those deemed "shameless," instead of dismissing them, we should carefully examine their underlying strategy and impact.