WhatsApp: A Global Cultural Phenomenon

WhatsApp has transcended its origins as a simple messaging app to become a global cultural force. The article uses Nigerian actress Etinosa Idemudia as an example, showcasing how WhatsApp is used for film promotion, fan engagement, and personal branding. From matchmaking in Bangladesh to news dissemination in India and religious activities in Indonesia, WhatsApp is ubiquitous, connecting people across the globe and becoming an indispensable part of daily life, even used for education and medical appointments. WhatsApp's success lies not only in Meta's business strategy but also in the diverse functionalities and cultural significance its users have imbued it with, transforming it into a platform that connects the world and reshapes how people communicate and live.