Apple Secretly Enables AI Photo Analysis, Sparking Privacy Concerns

2025-01-03

Apple silently enabled a feature called "Enhanced Visual Search" in iOS 18.1 and macOS 15.1, which analyzes photos for landmarks without explicit user consent. While Apple claims to use homomorphic encryption and differential privacy to protect user privacy, the lack of transparency and opt-in choice has sparked concern. Developers criticize Apple's lack of explanation and user notification, arguing the approach is even more intrusive than its abandoned CSAM scanning plan. Although no evidence suggests Apple violated its privacy statements, the lack of communication is the core of user discontent.

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