Google Loses Privacy Lawsuit, Headed to Trial

A federal judge refused Google's motion to dismiss a class-action lawsuit alleging privacy violations. The suit claims Google collected data from users who opted out of its Web & App Activity (WAA) tracking, even sending data to third-party developers via Google Analytics for Firebase (GA4F). The judge ruled a jury could reasonably find Google profited from this misappropriation of data, setting a trial for August 2025. Google maintains its practices are lawful, but the ruling highlights ongoing challenges for tech companies balancing data collection and user privacy.