Generative Search: AI Revolutionizes Internet Search

Generative AI is reshaping internet search. Forget keyword searches and link sorting; conversational search powered by AI is providing direct answers, integrating real-time information from across the web. Google's AI Overviews, OpenAI's web-integrated ChatGPT, and other search engines are vying for dominance, but face challenges like copyright disputes and AI hallucinations. Trillions of dollars are at stake, alongside concerns about information reliability and the future of publishers.