USB Gets a Much-Needed Logo Overhaul: Speed is King

The USB Implementor Forum (USB-IF) has unveiled a new labeling scheme for USB docking stations and cables, aiming to simplify the confusing speed designations that plagued consumers. Previously, terms like "USB 3.2 Gen 2" were unhelpful. The new system clearly displays transfer speeds, such as "USB 80Gbps" or "USB 40Gbps." This clarity extends to USB4 and USB4v2, simplifying branding and removing the "USB4v2" designation. The updated logos also appear on cables, specifying data transfer rates and power delivery capabilities. This change promises a more user-friendly experience, making it easier for consumers to select appropriate USB devices and cables.