Chicago's Cult Classic: The Rise and Fall (and Rise Again) of Jeppson's Malört

Jeppson's Malört, a Swedish-style bitter liqueur known for its intensely bitter taste, is a Chicago institution. Created in the 1930s by Swedish immigrant Carl Jeppson, it faced near extinction before being revived in 2018 by CH Distillery. Despite being described as 'the worst booze ever,' Malört has become a cultural touchstone in Chicago, a quirky rite of passage, and its sales have steadily increased, expanding beyond its initial Chicago market into a wider US distribution.