Apple's AI Overhaul: Veteran Exec Joins to Rescue Siri

Apple Inc. is doubling down on AI, appointing veteran executive Kim Vorrath to its AI and machine learning division. Vorrath, a VP with a proven track record of fixing troubled products, will report to AI chief John Giannandrea. This move signals a push to improve Siri and the Apple Intelligence platform, which have lagged behind competitors like OpenAI and Google. The plan includes a revamped Siri in iOS 18.4, leveraging user data for better response and app control. However, challenges remain, including recent backlash over inaccurate AI-generated news summaries. Vorrath's expertise in managing complex software projects is key to Apple's ambition of becoming an AI leader.