Microsoft 365 Copilot Launch: A PR Disaster

Microsoft's rebranding of Microsoft 365 to Microsoft 365 Copilot, coupled with a 30% price hike, has backfired spectacularly. The update, touted as AI-powered, has been met with overwhelmingly negative feedback. Users cite underwhelming AI features, poor cross-account functionality, and confusing billing practices as major issues. The abrupt price increase and lack of clear communication have angered subscribers, leading to widespread criticism and potential churn. This incident highlights Microsoft's missteps in product updates and user engagement.