Threads Surges Past 320 Million MAUs, Outpacing Rivals

Meta's microblogging app, Threads, continues its rapid growth, surpassing rivals like X. CEO Mark Zuckerberg announced 320 million monthly active users (MAUs), a jump from 300 million last month. This growth contrasts with the slowing expansion of Bluesky. Threads boasts over 1 million daily sign-ups. Meta is enhancing user engagement with features like post scheduling and view counts, and is exploring new ad experiments in the US and Japan. Improvements to recommendation algorithms prioritize recent posts and top creators, alongside enhanced personalized feeds.