Cruise Axes Nearly Half Its Workforce, Pivots to Personal Autonomous Vehicles

2025-02-04
Cruise Axes Nearly Half Its Workforce, Pivots to Personal Autonomous Vehicles

Self-driving car company Cruise announced it's laying off nearly 50% of its workforce, including the CEO and other top executives, and shutting down its robotaxi operations. The remaining parts of Cruise will be integrated into parent company General Motors (GM), which will focus its resources on improving its hands-free driver assistance system, Super Cruise, and eventually rolling out personal autonomous vehicles. The layoffs follow a December strategy shift by GM to cut costs and focus on personal autonomous vehicle development. Affected employees will receive severance packages and career support.

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