The Brutal Truth About Dating Apps: An Insider's Perspective

An insider who spent months working at a dating app reveals industry secrets. The article details user ranking mechanisms, user behavior, retention rates, monetization models, and technological challenges. For instance, male users have significantly lower match rates than females, and users heavily rely on profile pictures; retention is significantly impacted by user behavior, but not all improvements boost retention; monetization primarily relies on male users paying for extra likes. The author argues that the core problem with dating apps lies in user expectations, not the product itself.