Attio: The Epic Quest for the Perfect Startup Name

Attio's journey to find its name and secure a domain was an epic struggle. Initially targeting short, single-word .com domains, they faced astronomical prices. Compound words proved overwhelming, leading them to invent a brand new word. Using an online tool and understanding English word patterns, they crafted 'Attio,' securing the perfect .com. This story highlights the effort and creativity needed for a memorable name, proving the reward is worth the challenge.