reCAPTCHA: A Trillion-Dollar Tracking Cookie Farm?

A UC Irvine study reveals Google's reCAPTCHA not only fails to prevent bot traffic effectively but also raises privacy concerns through tracking cookies, wastes billions of collective hours, and generates nearly a trillion dollars' worth of data for Google. The study finds both reCAPTCHA's image recognition and behavioral analysis features are valuable to Google, the former for ad targeting and the latter for AI model training. Researchers estimate the time spent solving reCAPTCHA is worth $6.1 billion, while Google's potential earnings from reCAPTCHA could reach trillions. The study concludes reCAPTCHA's true purpose is as a profitable tracking cookie farm, not a security service.