Apple Returns to X Ads After Musk's Controversial Remarks

Apple has resumed advertising on X after more than a year-long hiatus. The company pulled its ads in November 2023 following controversial statements made by Elon Musk. Now, Apple's @Apple and @AppleTV accounts are promoting Safari's privacy features and the Apple TV+ show Severance, respectively. Following the November 2023 backlash, Musk has maintained a lower profile, avoiding controversy. Apple appears to now deem the platform safe enough for advertising.