Three Years, 18 Million Views, and a YouTube Channel Shutdown

A food blogger details the bittersweet journey of running a YouTube cooking channel for three years. Despite achieving 18 million views and 231,000 subscribers, the channel ultimately proved unsustainable. The author reveals the high production costs ($3500 per video) significantly outweighed ad revenue, even with brand deals. The post offers a candid look at the financial realities of YouTube, highlighting the challenges creators face in balancing creative passion with economic viability. The blogger is moving on to focus on book writing and podcasting.