Small but Mighty: Redefining Success in the Software Industry

This article explores how small software companies can thrive against tech giants. The author highlights examples like SQLite, Hwaci, Pinboard, Tarsnap, Sublime Text, and Zig, showcasing their success despite their small size. These companies prioritize high-quality products, unique business models, and customer focus for long-term sustainability. They reject Silicon Valley's 'grow or die' mentality, opting for a more sustainable and fulfilling definition of success. Their human-centric approach fosters strong customer relationships. The author argues that this 'small but mighty' model isn't about lacking ambition, but choosing a different path to success.