BYBE's Startup Journey: A Rollercoaster Ride from Niche Success to Acquisition

Drew Knight recounts his startup journey with BYBE, a company tackling the fragmented regulatory landscape of the alcohol industry. BYBE built a platform connecting brands and retailers, enabling compliant promotions across different states. Early success with Target fueled growth, but a lack of long-term product vision and misjudgment of market size ultimately hindered scaling. The story highlights crucial lessons for founders, emphasizing the importance of a clear vision, managing investor expectations, and accurately assessing market potential, ultimately leading to BYBE's acquisition by Swiftly.