Viral Poetry: Algorithms, Community, and the Death of Aesthetics

This essay explores why certain poems go viral on social media, yet attract fierce criticism. The author analyzes three viral poems, identifying common traits: juxtaposing the mundane and profound, using contemporary poetic forms, signaling a political ingroup, urging a moral or therapeutic takeaway, and exhibiting 'cringe' qualities. These elements fuel generational divides. The author argues that social media algorithms dictate the poems' trajectory, not their artistic merit. In the fast-paced online environment, poetry becomes social currency, losing its aesthetic value and space for deep reflection.