VW's €20k ID. EVERY1: A Budget EV to Fight Back?

2025-03-06
VW's €20k ID. EVERY1: A Budget EV to Fight Back?

Facing competition from cheaper EVs, especially from China, Volkswagen unveiled its most affordable electric vehicle yet, the ID. EVERY1 concept car, priced around €20,000. This marks a crucial step for VW, aiming to revive sales and overcome past challenges including software glitches and high production costs. The ID. EVERY1, using cheaper, longer-lasting lithium iron phosphate batteries, boasts a range exceeding 155 miles. However, its success hinges on overcoming challenges like profitability and consumer acceptance of EVs in Europe, especially given past struggles with smaller, cheaper combustion engine vehicles.