NAB Pushes for ATSC 1.0 Sunset, Full Next Gen TV Rollout
2025-03-15

The National Association of Broadcasters (NAB) petitioned the FCC for a clear nationwide transition plan to fully deploy Next Gen TV (ATSC 3.0). The proposed two-phased plan includes modernizing regulations to boost consumer access and innovation. NAB highlights Next Gen TV's superior picture quality, immersive audio, and interactive features, but argues outdated regulations hinder progress. The plan calls for top 55 markets (70% of US population) to transition by February 2028, with remaining stations following by February 2030. This enables enhanced picture/sound, interactive apps, hyper-local programming, and new datacasting capabilities.
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