Meta Loses Landmark Case: UK Users to Get Targeted Ad Opt-Out

British consumers will be able to opt out of targeted online advertising following a landmark legal victory for campaigner Tanya O’Carroll against Meta. O’Carroll sued Meta (Facebook's parent company) for its inability to disable the user profiling used for ad targeting. After becoming a mother in 2017, she was bombarded with baby-related ads. Attempts to disable these ads through Facebook's settings failed. Further investigation revealed Meta had tagged her with over 700 characteristics based on her activity, inferring her movie preferences, holiday destinations, shopping habits, clothing style, political views, and personal details. This victory sets a precedent for user privacy rights.