The Rise of Privacy-Friendly European Tech: A Plausible Analytics Deep Dive

Data from Plausible Analytics reveals a surge in demand for privacy-friendly tech tools built in Europe. 2025 saw an 1100% year-over-year traffic increase, reaching nearly 2 million unique visitors. Reddit surpassed Google as the top traffic source, highlighting the active discussion and recommendation of these tools in online communities. The top five categories were email providers, search engines, cloud computing platforms, navigation apps, and web analytics services. Demand extends beyond Europe, with significant interest from the US and other countries. Germany, the Netherlands, and France lead in adoption. The article concludes by highlighting top privacy-focused tools and noting the booming demand for privacy-friendly web analytics.