Kylie Minogue's Obscure Techno-Pop Anthem About a Font
2025-03-25

In 1997, pop icon Kylie Minogue teamed up with producer Towa Tei for the surprisingly catchy "GBI (German Bold Italic)", a song uniquely sung from the perspective of a typeface. This wasn't just a song; it was a creative font design experiment. Artist Hiro Sugiyama created the GBI font to accompany the track, included as a data track on Tei's album and available for download. The single and font design, a blend of late-90s techno and pop culture, remain relatively obscure today, but hold a unique place in design and music history, with occasional use by select artists.
Design