France Slaps Apple with €150M Fine Over App Tracking Transparency
2025-03-31

France's competition authority fined Apple €150 million for violating competition law with its App Tracking Transparency (ATT) framework. The authority argues that ATT disproportionately harms smaller publishers because Apple's own ad tracking requires only single consent, while others need double consent. While the fine is insignificant to Apple's revenue, Apple must modify ATT to comply. Apple maintains that ATT is consistent for all developers and enjoys broad support.
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