Zuckerberg's Crazy Idea: Resetting Facebook Friendships

Meta CEO Mark Zuckerberg proposed a "crazy" plan in 2022 to reset all Facebook users' friend connections. This plan was revealed during an antitrust trial. Fearing Facebook's declining cultural relevance, Zuckerberg suggested wiping all users' friend lists, forcing them to rebuild their networks. This sparked internal debate and ultimately wasn't implemented. The incident highlights Facebook's evolution into a broader content discovery and entertainment platform, and the antitrust lawsuit against Meta alleging it maintained its monopoly by acquiring Instagram and WhatsApp.