Google's AMP for Email: A Bold Failure

Google attempted to revolutionize email with AMP (Accelerated Mobile Pages), enabling interactive experiences like booking hotels or replying to Google Docs comments directly within emails. However, this initiative ultimately failed. The article analyzes the reasons behind AMP for Email's failure, including high development complexity, poor compatibility, and conflicts with email's inherent properties. Developer distrust of Google's push contributed significantly to its demise. While interactive emails aren't impossible, they should prioritize compatibility and permanence, not at the expense of simplicity and reliability. Email's enduring success hinges on its simplicity and decentralization.