The Raccoon That Sold PCs: The Untold Story of PC Connection's Iconic Marketing

This article recounts the remarkable story of PC Connection, a mail-order computer giant of the 1980s and 90s, and how its unique raccoon-themed ads propelled it to success. Artist Erick Ingraham's charming illustrations, paired with David Blistein's witty copywriting, humanized the small-town New Hampshire company, creating memorable mascot branding. The article details the creation of these ads, the stories behind them, and PC Connection's journey from a small startup to a publicly traded company, ultimately disrupted by the internet. It explores how their quirky marketing strategy, while hugely successful then, is unlikely to work in today's online commerce landscape.