Small Business Success: It's About Human Connection, Not Scale

Many small businesses mistakenly apply large-corporation methodologies, making it difficult to effectively communicate with customers. This article argues that the key to small business success lies in fostering strong human relationships with clients, responding to inquiries promptly, clearly, and kindly, rather than relying on automation or AI. The author uses their own business as an example, highlighting the importance of direct customer communication and stating that this human interaction is the lifeblood of a small business, with products or services being secondary. The article concludes by urging small businesses to prioritize customer communication, choosing the right tools and methods to build healthy and positive customer relationships.