Apple TV+'s Marketing: A Producer's Bitter Pill

Five years in, Apple TV+ struggles with mainstream traction despite hits like Ted Lasso. Producer Alex Berger, who created La Maison for the platform, blames Apple's abysmal marketing. Despite La Maison's success in Europe, Apple's lack of promotion rendered it largely unseen. This issue, Berger argues, is particularly acute for non-English language shows on the platform, highlighting a major flaw in Apple's streaming strategy.