Railway: Automating Revenue, Not Sales
2024-12-18
Railway shares its journey of shifting from traditional sales to automated revenue growth. Initial attempts at traditional sales proved ineffective. They pivoted to a product-led growth (PLG) model and developed a regression model to predict customer upgrades or churn. This model uses factors like successful/failed builds, configured regions, support requests, and feature adoption to score customers, identifying those needing assistance. Proactive support and this targeted approach boosted revenue and customer satisfaction, leading to sustainable business growth.
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