Cautious Embrace of BlueSky: A Social Media Strategy to Avoid Getting Burned

2024-12-29

As many users migrate to BlueSky, the author shares a cautious approach to joining the platform. The core argument is to avoid building all your value on platforms controlled by others. Using the metaphor "Don't build castles in other people's kingdoms," the author advocates for creating maximum value in self-controlled spaces, leveraging other platforms to drive attention and value to those spaces. Viewing BlueSky as a platform potentially disappearing within three years, the author focuses on personal websites and self-built communities to ensure long-term value accumulation. This approach prioritizes controlling one's own data and online presence over relying on third-party platforms.

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