Why Finding High-Quality Products Is So Difficult
This article explores the pervasive challenge of finding high-quality products and services in the market. The author argues that markets aren't perfectly efficient, with inefficiencies in companies and products persisting for years. Consumers struggle to discern product quality, often swayed by marketing. Even expert advice proves unreliable. Businesses, prioritizing efficiency, outsource or buy off-the-shelf solutions, but these often lack quality and may have fundamental flaws. The author uses personal anecdotes and case studies to illustrate information asymmetry and trust deficits within and between companies, hindering the production and sale of high-quality goods. The conclusion highlights that building quality isn't easy, but reliable service often necessitates in-house development—a significant hurdle for smaller companies.
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