Amazon Alexa's AI Failure: A Case Study in Brittleness

This article analyzes why Amazon's Alexa lagged behind competitors in the large language model space, framing it as a 'brittleness' failure within resilience engineering. The author highlights three key contributing factors: inefficient resource allocation hindering timely access to crucial compute resources; a highly decentralized organizational structure fostering misaligned team goals and internal conflict; and an outdated customer-centric approach ill-suited to the experimental and long-term nature of AI research. These combined factors led to Amazon's AI setback, offering valuable lessons for organizational structure and resource management.
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