The Fall of Sierra On-Line: A Tale of Acquisition, Ambition, and Missed Opportunities
In 1996, the successful Sierra On-Line was acquired by the little-known CUC International. CUC's CEO, the charismatic Walter Forbes, promised to usher Sierra into a new era of e-commerce. However, CUC's business model was opaque and its profitability questionable. Sierra's founder, Ken Williams, driven by fatigue and a sense of fiduciary duty, accepted the acquisition, only to find himself sidelined and missing out on the success of games like Half-Life. The acquisition serves as a cautionary tale of ambition, misjudgment, and the complexities of business ethics.
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