Why the Take9 Cybersecurity Campaign is Doomed to Fail
The new Take9 cybersecurity awareness campaign encourages pausing for nine seconds before clicking links or downloading files. However, this article argues it's ineffective. The nine-second pause is unrealistic in daily life, similar past campaigns have failed, and it wrongly blames users, ignoring systemic design flaws. A successful campaign would guide users through a two-step process: triggering suspicion and then directing their attention to what to look for and how to evaluate it. Simply pausing isn't enough; cognitive scaffolding and system designs accounting for dynamic interactions are necessary. The author concludes that fixing the system, not the user, is key.
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