Microsoft's Next-Gen Xbox: Beyond the Console, Embracing Any Screen

Microsoft's partnership with ASUS to launch the ROG Xbox Ally and Xbox Ally X handhelds signals a major shift in its next-gen Xbox strategy. These Windows-based devices feature a full-screen Xbox UI, extending the gaming experience beyond a single console. This reinforces Microsoft's 'Xbox as a service' vision, pushing the platform to various devices. While currently focused on PC games, Microsoft is addressing compatibility issues through Xbox Play Anywhere and cloud gaming, with plans to leverage emulation for future backward compatibility. The strategy prioritizes player choice, aiming to make any screen an Xbox.
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