Dell Axes XPS Brand in Major PC Lineup Restructuring
2025-01-06
Dell is dropping the XPS, Latitude, Inspiron, and Precision brands, streamlining its PC lineup to Dell, Dell Pro, and Dell Pro Max. This move aims to simplify product identification and better target the growing AI PC market. While nostalgic for long-time users, Dell claims the new branding will offer clearer product segmentation, improved durability, and enhanced performance. The change follows a controversial redesign of the XPS line and a shift toward emphasizing AI capabilities in its new offerings.