“More Doctors Smoke Camels”: A Masterclass in Tobacco Advertising Deception
2025-01-08
From 1940 to 1949, R.J. Reynolds launched the "More Doctors Smoke Camels" campaign, employing idealized physician imagery to subtly suggest safety. The doctors depicted were actors, cleverly sidestepping contemporary medical ethics. Ads appeared in publications like the Journal of the American Medical Association, and skewed surveys conducted at medical conventions—often involving handing out free cigarettes—furthered the deceptive claim. This campaign reveals how the tobacco industry manipulated information and exploited trust to mislead the public.