TikTok's Demise: Why Relying on Proprietary Platforms is a Risky Gamble
2025-01-19
The struggles faced by TikTok creators serve as a stark warning about the dangers of relying on proprietary platforms. The author argues that building a brand or core business on a platform you don't control is incredibly risky. Examples like Twitter's API price hike, Shopify removing apps, and Etsy/eBay policy changes highlight how platform shifts can instantly devastate creators. The solution? Own your website, blog, and email list. Diversify content distribution, always driving traffic back to your own properties. The ultimate goal is to migrate your audience to spaces you own and control for long-term stability.