The Death of Authenticity: How 'Authenticity' Became a Commodity
2025-01-20
This essay traces the evolution of 'authenticity' in contemporary culture. From the early hipster obsession with independent, non-commodified goods to the current prevalence of marketing terms like 'handmade' and 'small-batch,' authenticity has shifted from a scarce commodity to a ubiquitous one. The author argues that the rise of the internet and social media has lowered the cost of information dissemination, leading to shared value replacing scarcity and ushering in a 'post-authenticity' era. Brands are no longer simply commodities but active participants in shaping culture, demanding a more nuanced approach to critique.