Escape the Startup Idea Maze: The Hypothesis Sheet Method
2025-01-22
This article introduces the "Hypothesis Sheet" method, a process designed to help startup founders find and validate good startup ideas. The core concept is framing the startup journey as a series of hypothesis tests. The four steps involve: listing ideas/target customers, selecting one to validate, using Hypothesis Sheets to validate, and continuously de-risking or moving to the next idea. This efficiently de-risks the process, aiming to find product-market fit. The author emphasizes rapid iteration, suggesting one-week sprints, and shares customer discovery tips, including handling 'surprise factors'—instances where customer responses defy expectations.