Whoop 5.0 Upgrade: Free Hardware Promises Broken, Users Revolt

Fitness tracker company Whoop is facing backlash after announcing its new Whoop 5.0, contradicting its previous promise of free hardware upgrades for existing members. The company initially stated that members with at least six months of membership would receive free upgrades; however, users now face a fee to upgrade from the Whoop 4.0 to the 5.0. This policy change has angered many users, who accuse Whoop of misleading them. The controversy highlights the pitfalls of subscription models, particularly when promises are broken, and follows similar incidents with Garmin and Oura. Whoop's subscription model, where the hardware is presented as 'free' but bundled with a high annual fee, is also under scrutiny.