Airbnb's Transformation: From Occasional Stays to a Super Platform

Airbnb is evolving from a platform for occasional travel accommodations to a more frequently used comprehensive platform. Its redesigned app features intuitive icons guiding users to three key sections: stays, services, and experiences. To enhance user trust, Airbnb rigorously vets new service providers (chefs, masseuses, etc.), conducting background checks and professional photography. Future plans include developing user profiles into primary internet IDs and enhancing messaging functions to create a community platform for travelers, while avoiding advertising. This transformation is driven by CEO Brian Chesky's admiration for Apple's design philosophy and his collaboration with former Apple designer Jony Ive.