Adobe Raises Creative Cloud Prices, Adds Generative AI Features

Adobe is increasing prices for its Creative Cloud All Apps plan in North America, renaming it Creative Cloud Pro. The price hike comes with the addition of generative AI features, including unlimited credits for image generation and 4,000 monthly credits for premium video and audio AI tools. Individual annual subscriptions will rise from $59.99 to $69.99 per month, while monthly subscriptions jump from $89.99 to $104.99. A cheaper Creative Cloud Standard plan with limited AI capabilities is also being offered. The changes have sparked some user backlash, raising questions about Adobe's pricing strategy.