Meta's Gamble: Flooding Facebook and Instagram with AI Bots

Meta is deploying AI-powered chatbots across Facebook and Instagram, aiming to engage younger users and capitalize on its substantial investment in generative AI. While presented as an innovation, analysts see this as a continuation of Meta's automation strategy, subtly replacing organic social interaction with algorithmic content curation and AI-generated posts. These bots will have profiles, share content, and integrate seamlessly into user feeds. The move represents a bold, if somewhat strange, bet on the future of social media.