The Guardian US: Thriving on Reader Donations, Defying Traditional Media

During the Trump era, many US media outlets lost credibility due to their owners' political leanings. The Guardian US, however, took a different approach, relying on reader donations to sustain its operations and achieving remarkable success. Its anti-Trump fundraising strategy cleverly capitalized on the public's yearning for press freedom and reliable information, leading to explosive audience growth and significant revenue increases, even surpassing the Wall Street Journal's US readership. While the donation-based model has inherent volatility, The Guardian's global perspective and high-quality journalism have successfully challenged traditional media business models, offering a new paradigm for other publications.
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