Google Edits Gemini Ad After AI Hallucination About Cheese
2025-02-07

Google has corrected a factual inaccuracy in a Super Bowl commercial featuring its Gemini AI. The ad showed a small business owner using Gemini to write a website description for Gouda cheese, initially claiming it represented "50 to 60 percent of the world’s cheese consumption." This claim, sourced from an SEO-heavy website, was deemed incorrect by experts. After initial defense, Google revised the ad to state Gouda is "one of the most popular cheeses." The business owner also removed the incorrect information from their website. The incident highlights the challenges of ensuring factual accuracy in AI-generated content, even with disclaimers.